Monthly Archives: December 2014

Sha-lomein

When I made a facebook post about seeing a movie on xmas night, my friend Jeff was quick to comment, “Hope you had some lo mein too.” Chinese food and movies are both good, if not necessarily related. But for a jew on christmas, they go together like money and controlling the media (I’m allowed to make those jokes).

Of course, jews aren’t the only ones enjoying a kung pao christmas. The fact that chinese restaurants are actually open makes them a good option for anyone who isn’t full of christmas ham. This Slate article looked at grubhub data and found that the proportion of chinese takout on christmas was 152% higher than normal. [The best part of the article is the fact that the fourth most overrepresented chinese takout date is 4/20.]

Google agrees that chinese food is popular on xmas:
chinesefoodgoogle

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Zetascore

I love movies and I love data and the folks at Metacritic do a great job of combining the two. They take movie reviews, convert them into a 100-point scale, and then average them together (important publications are weighted more) to get a single number that gives you a sense of how well a movie has been critically received. The Metascore.

Metascore is great and I use it all the time. It’s not the boss of me, I saw and enjoyed That Awkward Moment even though it only had a Metascore of 36 (Miles Teller FTW). But I still like to know if the critics love, hate, or are so-so on a particular movie.

I’ve discovered a problem with Metascore, which is really a problem with movie critics. They literally get paid to watch movies, so they don’t care if the movies are long. Critics aren’t worried about meeting up for dinner after the movie, waking up for work the next day, getting home to relieve the babysitter, etc. But we are.  This is especially true now that we’re in Oscar season. Nothing says “important film” like a 3-hour runtime.

Since I think movies are too long and I think Metascore rewards long movies too much, I’ve invented my own movie metric. I’m all about branding, so let’s call it the Zetascore. I’ll explain more below, but first let’s see if there’s really a problem.

Let’s look at every wide-release movie of 2014 by runtime (in minutes):
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Serial Numbers

At every cocktail party, book club, or dinner I go to, the conversation inevitably turns to the same topic: Serial — the breakout podcast from This American Life. Everyone wants to talk about the possibly guilty protagonist Adnan, his possibly shady cohort Jay, and a possibly nonexistent Best Buy payphone.  According to Apple, it’s the fastest podcast to reach 5 million downloads ever.  Let’s take a look at its popularity:

Google searches for “adnan serial” show consistent growth since the podcast launched on Oct 3:

serial
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